- Artist / Client
- 21 Savage
- Category
- Music
- 5IVE BIRDS role
- Direction, Cinematography, Production
- Year
- 2021
Two records, one video — structured that way from the start rather than becoming it in the edit.
The approach
The energy in it is his energy that day. None of it was performed for the camera. 21 was in a particular headspace and the job was to shoot what was actually in the room, not to direct him out of it.
Production
All Atlanta. His skyrise condo downtown, the east side, and one of the city's strip clubs. Run and gun the whole way through a hectic day — which is the mode this kind of work goes cleanest in.
Result
It has passed 18 million views.
