- Artist / Client
- Future × Lil Durk
- Category
- Music
- 5IVE BIRDS role
- Direction, Cinematography, Production
- Year
- 2019
There was no treatment. A call came in that Future and Lil Durk wanted to meet at the studio. We talked, and by the end of that conversation we were shooting a video for a record they had just finished in the room.
The approach
Keep it honest. No built world, no staging — genuine rapper energy. We see the day to day: how they move, how they record, what the room actually looks like while the work is happening.
Production
Captured over a few days, following Future day to day. Run-and-gun by design, and the looseness is the point. The access was the whole advantage — the shoot itself was never the hard part.
Result
A first project together from two artists whose audiences had been waiting on exactly that. Roughly 20 million views landed inside the first few months. It has since passed 63 million.
