- Artist / Client
- CEO Big 30
- Category
- Music
- 5IVE BIRDS role
- Direction, Production
- Year
- 2021
The title points at one object, but the video was never built around the truck. The concept came out of the record — the scenes were designed around what the lyrics were actually saying.
The approach
A co-production with 2 Brothers Film Co, the concept worked out across both directors. Scene construction and lighting sat on our side, which is where a video like this is actually built.
Production
Shot entirely in Atlanta.
Result
It has passed 22 million views. That was never a surprise — the record was already moving.
